I’m a Creative Director and Copywriter with over 20 years of experience in advertising, specializing in creative conceptualization, storytelling and communication strategy.

Throughout my career, I’ve worked at some of the industry’s most respected agencies, from major international networks to independent and boutique agencies. I’ve had the opportunity to collaborate with leading global brands, developing integrated campaigns and communication strategies across different markets and platforms.

My expertise includes digital campaigns, social-first content, influencer marketing and branded storytelling. I believe in creating ideas that are not only relevant to brands, but also meaningful to the people they want to reach. My work has been recognized at some of the world’s most prestigious international advertising festivals.

I’m also passionate about technology and its impact on the creative industry. Over the past few years, I’ve integrated artificial intelligence into my creative process, from research and conceptual development to content production. I see AI as an essential tool for expanding creative possibilities, improving workflows and bringing better ideas to life.